At the start of any project, it is essential to gain a comprehensive understanding of our client’s business challenges and research objectives. One way to immerse ourselves in our client’s business is by conducting internal interviews at the begi...
The shift to conducting more research online It is fair to say that the most long-lasting change to our daily lives following the COVID-19 pandemic has been to the way we work. This is true as much for market research as it is for many other industri...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
What Is Derived Importance? Often in market research surveys, we ask respondents to rate their satisfaction across different stages of the customer journey, such as satisfaction with pricing, quality, and customer service responsiveness. With this da...
In my role as Resource and Development Manager, I’ve experienced firsthand the complexities of remote work, especially in training and developing our team using digital tools. While the challenges are real, so are the opportunities. Remote work...
Focus groups are an extremely valuable method of qualitative data collection, which generate rich, qualitative data through open-ended questions and interactive discussions. They usually involve a moderator leading a discussion with a small group (id...
Whilst we all like to think we are good listeners, it’s not always the case that we consistently actively listen to conversations happening around us, both in our personal and work life. The importance of active listening has been highlighted as ke...
Understanding customer needs is an important factor in overall business success. Identifying how customers feel about a product, service or concept can create a more effective way of serving them. While quantitative research provides us with measurab...
The importance of customer journey mapping Whilst logic might tell us that happy and engaged customers should be a top priority for b2b brands, our research tells us that only 2 in 10 companies would consider themselves ‘CX Leaders’ – namely, t...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
