It’s not often I get to combine two passions of mine; business strategies and nature programmes narrated by David Attenborough. But with blue ocean strategy and Ecuadorian hummingbirds I can do exactly that. What is blue ocean strategy? Brought to ...
The role of emotion in B2B marketing is something we’ve talked about for a long time here at B2B International. While it’s generally accepted that, as consumers, we are more likely to buy products or brands we have an emotional connection with, t...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
Common sense is a powerful tool we use every day to help us make decisions, and while it is extremely useful, it can also lead us astray. Jordan Ellenberg’s book “How Not To Be Wrong” explains how the skills honed through the study of mathemati...
Why Is It Important to Have High Staff Engagement and Maximise Morale in the Workplace? B2B companies are becoming more crowded and commoditised across the board, often advertising similar job benefits and perks. Competition is increasingly fierce an...
Introduction This article provides a short and accessible introduction to the interesting yet complex area of behavioural science. It covers three things: A discussion of what behavioural science is and why it exists A real-life example demonstrating...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
It is well accepted that business decision making is based not just on cold, hard reason; but also on emotions. We spend more of our waking hours at work than at home; more time with our colleagues than with our friends and families. Our jobs and car...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
