There is no doubt that the Net Promoter Score (NPS) is a key performance indicator for most businesses these days and this trend is likely to continue. In the past 5 years there has been a growing number of corporates using this metric as part...
While multiple sessions at this month’s Cannes Lions festival looked at harnessing data and artificial intelligence, at B2B International we’ve been conducting some pretty interesting research into the role of emotion in business decision-...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
B2B International and gyro yesterday hosted a joint event to outline how large a role emotion plays in B2B decision-making. Nick Hague, B2B International’s head of growth, set the scene by pointing to our recent study of over 2,000 business ...
It’s not often I get to combine two passions of mine; business strategies and nature programmes narrated by David Attenborough. But with blue ocean strategy and Ecuadorian hummingbirds I can do exactly that. What is blue ocean strategy? Brought to ...
The role of emotion in B2B marketing is something we’ve talked about for a long time here at B2B International. While it’s generally accepted that, as consumers, we are more likely to buy products or brands we have an emotional connection with, t...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
Common sense is a powerful tool we use every day to help us make decisions, and while it is extremely useful, it can also lead us astray. Jordan Ellenberg’s book “How Not To Be Wrong” explains how the skills honed through the study of mathemati...
Why Is It Important to Have High Staff Engagement and Maximise Morale in the Workplace? B2B companies are becoming more crowded and commoditised across the board, often advertising similar job benefits and perks. Competition is increasingly fierce an...
