Introduction This article provides a short and accessible introduction to the interesting yet complex area of behavioural science. It covers three things: A discussion of what behavioural science is and why it exists A real-life example demonstrating...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
It is well accepted that business decision making is based not just on cold, hard reason; but also on emotions. We spend more of our waking hours at work than at home; more time with our colleagues than with our friends and families. Our jobs and car...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
We often – and quite rightly – talk about the very real distinctions between B2B and B2C markets, buyers and decisions. However, the traditional paradigm of ‘B2B as rational’ and ‘B2C as emotional’ is being challenged by an increasingly s...
Conducting sales calls requires walking a thin tightrope between getting to know clients on a personal level, ingratiating them to yourself and your company, whilst also weaving in the core business offer that you’re trying to introduce. These two ...
Rather than focusing on social media, this article will look at social networks in more general terms, referring to the idea of a network of individuals that interact with each other. Social network analysis is an approach within sociology that is us...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
The recent acquisition of B2B International by gyro, a creative B2B agency, has given us, as a business, some new ideas and concepts to think about. I was first introduced to the idea of a business being ‘humanly relevant’ during a talk with gyro...
As firms from around the globe seek to internationalise their operations, they are increasingly having to enter business relationships with customers and companies which belong to different culture groups. As such, marketing managers must be wary of ...
