We often – and quite rightly – talk about the very real distinctions between B2B and B2C markets, buyers and decisions. However, the traditional paradigm of ‘B2B as rational’ and ‘B2C as emotional’ is being challenged by an increasingly s...
Conducting sales calls requires walking a thin tightrope between getting to know clients on a personal level, ingratiating them to yourself and your company, whilst also weaving in the core business offer that you’re trying to introduce. These two ...
Rather than focusing on social media, this article will look at social networks in more general terms, referring to the idea of a network of individuals that interact with each other. Social network analysis is an approach within sociology that is us...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
The recent acquisition of B2B International by gyro, a creative B2B agency, has given us, as a business, some new ideas and concepts to think about. I was first introduced to the idea of a business being ‘humanly relevant’ during a talk with gyro...
As firms from around the globe seek to internationalise their operations, they are increasingly having to enter business relationships with customers and companies which belong to different culture groups. As such, marketing managers must be wary of ...
I was on a call with a client the other day and they posed a question that I have heard frequently whilst working at B2B International… “We have gathered lots of data and insights from the research but how do I go about driving action to improve ...
Series Introduction: ‘Your Guide to the Future’ Here at B2B International, we’re always thinking of the latest innovations and emerging ‘megatrends’ shaping our clients’ industries and markets. So, for every month in 2019 we decid...
We are delighted to announce that B2B International took home two awards at last week’s IQCS Awards. Our award-winning fieldwork centre were recognised in both the ‘Interviewer Excellence -Telephone’ category and ‘Best Interviewer Training an...
For a market researcher, there are lessons that can be adopted from social science and the methods of enquiry that are used in its related disciplines. For meaningful knowledge of the relationships between businesses and their customers, whether b2b ...
