Strategy has been defined in many different ways by many different people. For example, Michael Porter sees strategy as the way in which a company deliberately goes about differentiating itself from the competition. Meanwhile, Henry Mintzberg defined...
We’re excited to announce that B2B International has been acquired by Dentsu Aegis Network and will become part of gyro, the world’s first full-service global agency dedicated exclusively to b2b marketing. gyro, headquartered in New York with a f...
We are delighted to announce that B2B International has won two Confirmit Achievement in Insight and Research awards. B2B International earned awards in both the Agency category and also took home the Judge’s Choice Award for Project Innovation bas...
This year’s Fleming conference “Sales & Marketing Effectiveness in Chemicals Forum” is coming to Amsterdam on the 24th and 25th October! B2B International is once again a ‘Silver Sponsor’ for this must-attend event for anyone working in...
Date & location: 24 October – 25 October, Munich Our stand: 244 Our workshop: 24 October, Room 7, 16:45 – 17:30 The world’s leading market research show, Research & Results 2018, is only weeks away! Experience the latest trends an...
The hype around Millennials (also called Generation Y, born around 1980-1995) doesn’t seem to end. We still read about their problems with Generation X in day-to-day business life, that they value experience more than possession and like to share e...
During my time at University, I did a marketing internship at a German fashion label start up. On my first day, I was rather perplexed when my boss told me that they don’t do marketing and don’t need marketing. Back then, I just accepted that I w...
B2B International is delighted to have been announced as a finalist in the 2018 MRS Operations Awards. The Operations Awards, or ‘Oppies’ as they’re affectionately known, provide research firms the opportunity to showcase the incredible range o...
Innovation has been called the “lifeblood of successful organisations”. On a strategic level, it is considered an important catalyst for business growth, because new products and services can lead to differentiation and a competitive advantage. O...
A battlecard is a succinct guide or “cheat sheet” used by account management and sales teams for engaging with a customer or prospect. It plays a key role in ensuring communication of the customer value proposition is both compelling and aligned ...
