The hype around Millennials (also called Generation Y, born around 1980-1995) doesn’t seem to end. We still read about their problems with Generation X in day-to-day business life, that they value experience more than possession and like to share e...
During my time at University, I did a marketing internship at a German fashion label start up. On my first day, I was rather perplexed when my boss told me that they don’t do marketing and don’t need marketing. Back then, I just accepted that I w...
Marketers have come to rely on brand maps to visually gauge a brand’s position in a given market against that of their competitors. These traditional maps provide companies with a visual depiction of where a brand sits in the competitive landscap...
Innovation has been called the “lifeblood of successful organisations”. On a strategic level, it is considered an important catalyst for business growth, because new products and services can lead to differentiation and a competitive advantage. O...
A battlecard is a succinct guide or “cheat sheet” used by account management and sales teams for engaging with a customer or prospect. It plays a key role in ensuring communication of the customer value proposition is both compelling and aligned ...
The Internet of Things (IoT) is one of a number of buzzwords seemingly popping up in every report, article and blog post around the web. Its popularity has soared in recent years as more and more of its applications hit the mainstream. Smart Homes is...
Market assessment and sizing projects are a cornerstone of what we offer at B2B International. Clients often approach us with a need to better understand a potential new market, and what opportunities may be available to them there. As researchers, w...
Loyalty research is heavily reliant on NPS. It is used by many organisations as a stand-alone measure of performance and as a benchmark by which to compare with competitors. Further reading: What is the Net Promoter Score? It’s a relatively simple ...
Customer Experience research is one of the most common research requirements amongst b2b organisations according to our recent study of decision makers. However, research suggests that just 4% of companies have customer experience programmes embedded...
While the major focus of Nassim Nicholas Taleb’s book, ‘Fooled By Randomness’ is on trading and stock markets, there are some important insights which businesses can draw from his arguments and apply more generally to business decisions and str...
