The ability to deliver impactful presentations has become an essential skill in business. Unfortunately, very few of us are blessed with a natural-born talent for presenting, and instead need to turn to training courses, articles, blogs and books in ...
Introducing Fox Agency – long-time friends and strategic partners Fox Agency is an integrated b2b marketing agency and long-time friend of B2B International. Our strategic partnership spans 8 years and has seen us work together on many projects for...
In their pursuit of growth, b2b marketers are placing branding at the top of their priority list in 2018. The latest wave of our annual survey of large businesses serving b2b markets has revealed that branding is the top strategy for growth. There ar...
According to the Centre for Retail Research, the average share of online purchases in Europe is estimated at 7% and the fastest growing retail market in Europe and North America. We buy our books on Amazon, our clothes on Asos, and we do our weekly g...
The late Steve Jobs once said that it is innovation that distinguishes between leaders and followers. While there are no prizes for guessing on which side of this dichotomy businesses hope to fall, innovation can be a challenge. While we often think ...
For many companies, improving the customer experience is a top priority. To do this effectively requires metrics and frameworks to measure the customer experience over time. There are many options out there, all differing slightly in their focus, suc...
B2B International has reported record growth for 2017, with revenue rising 28% to £10.9m, and all divisions of the business expanding. CEO Matthew Harrison reports “We are delighted by our performance over the past year. We expanded rapidly in the...
Over the last couple of years qualitative research has made a comeback and piqued the interest of many of our clients in the b2b sector. In taking the lead for qual research here at B2B International HQ, I’ve compiled a list of the 6 critical facto...
In his book Predictability Irrational, behavioural economist Dan Ariely introduces the idea that we live in two worlds; one governed by social norms and the other governed by market norms. Social norms are the beliefs and behaviours among friends tha...
Your voice is the most powerful tool in the world – so why don’t people always listen? When browsing the internet trying to discover the average attention span of an adult, the majority of studies concluded that it was only 8 seconds – shorter ...
