It is often said that standing still is the same as moving backwards, and without knowing where you are currently, it is hard to move forward. For a business, this means capturing measurable and trackable customer feedback e.g. KPIs such as NPS and s...
It’s no secret that our purchasing decisions are not only based on rational reasons, but also emotional ones. Why else would we buy an enormous SUV that makes finding a parking space in the city centre impossible? Or why do some of us purchase a ne...
Open innovation is a popular technique for coming up with breakthroughs to solve tough problems. A team of specialists in a single field will approach the problem in much the same way, leading to a finite list of possible solutions. Add in experts fr...
A couple of weeks ago we posted a blog looking at tips on how to create impactful market research outputs. While that post focused on the end-product, most often a deck of slides presented to a client at the end of a project with the key findings and...
Events are a key part of many b2b marketing strategies. Get them right and it’s possible to walk away with pockets full of business cards and calendars full of meetings with hot prospects. Get them wrong however and you’ll have some serious expla...
One of the most powerful tools available to businesses is market research. It provides valuable insights into both markets and customers, meaning decisions can be taken in greater confidence and competitive advantage can be gained. The challenge for ...
Your customers are unique and, understandably, they want to be treated as individuals. This does however pose a problem to companies. Giving individual treatment to every customer would be extremely demanding on company resources. The answer to this ...
While extremely popular in consumer research, the use of focus groups in b2b research is considered more of a niche technique. They do, however, provide invaluable insights when used correctly. A big challenge that researchers face when it comes to b...
We are always talking about innovation. That’s because it is so important. “New” is one of the most important words in the marketing vocabulary. In the world of cosmetics, new products typically account for 15 to 20% of a company...
One of the most important requirements of any business is to understand the needs of its customers. In fact, a good definition of marketing is simply that – the process of understanding and satisfying customers’ needs. Furthermore, we know that c...
