Growth is high on the agenda for marketers in 2018. And with 57% expecting an increase to their marketing budgets, marketers are feeling optimistic. However, they are well aware of the challenges that lie in the way. In our latest survey of large bus...
Growth is vital to companies’ futures, and the responsibility of driving it is falling squarely on the shoulders of marketing and insight departments. Our latest survey aims to help companies shape their own growth strategies by sharing invaluable ...
Researchers are always on the lookout for new techniques that help dig deeper into the attitudes and behaviours of respondents. This is far from being an easy task. Respondents often lack a firm understanding of why they act the way they do, and are ...
Our 2018 CX Leadership Roundtable was held last week in London. Our biggest CX clients from a wide range of industry sectors came together to share their challenges and successes, and to discuss where CX is heading in the future. We started the day b...
The newspaper this week reported a story relating to a glowing review of an extendable paintbrush holder posted on Amazon. (Appliance of Science Twists Amazon Reviews, The Times 1.2.18) This amusing story serves as a reminder to think outside the box...
What Are Stimuli? Stimuli are any materials used in a market research study with the aim of inducing a reaction from respondents. They can be: Auditory – such as a read out of a concept or product features. Visual – such as images or video of mar...
As well as the use of colour in branding, the choice of font is equally important. It is yet another form of non-verbal messaging you are sending out about your brand. Your typographic palette helps to tie all communications together, from the copy o...
Maybe some of you have been to a concert during the holidays or around the turn of the year. In Germany, for example, it is very popular to play Beethoven‘s Symphony No. 9 on New Year‘s Day. While I was listening to a concert in the Cologne Philh...
Respondents are crucial to the success of any market research project. Without willing respondents, as market researchers we would not be able to ask the questions we need to be able to reach the answers we seek. However, far too often the time and w...
As we dust off the last few mince pies and put away the decorations for another year, we look ahead to the New Year with optimism and the determination to ensure that this years’ resolutions last longer than the last piece of Christmas cake that no...
