We are always talking about innovation. That’s because it is so important. “New” is one of the most important words in the marketing vocabulary. In the world of cosmetics, new products typically account for 15 to 20% of a company...
One of the most important requirements of any business is to understand the needs of its customers. In fact, a good definition of marketing is simply that – the process of understanding and satisfying customers’ needs. Furthermore, we know that c...
(Whilst Still Making Customers Happy) It’s often assumed, even by seasoned executives, that when businesses sell goods to one another, especially in b2b commodity markets, that it all comes down to price. This is exacerbated by the welter of produc...
Market intelligence doesn’t always need a survey. If you are looking for a market size figure, market trends, competitive strengths and weaknesses, or new product opportunities, it is quite possible that the answers are available easily, quickly an...
Chat shows are immensely popular. People in the US have got used to staying up late to watch David Letterman and now Stephen Colbert. In the UK they watch Graham Norton when the kids have gone to bed. What is it about chat shows that makes them fasci...
Two weeks ago the Financial Times ran an analysis of 1000 companies in Europe that have achieved the highest percentage growth in sales between 2012 and 2015. The minimum average growth rate required to be included in the ranking was 16%. They descri...
If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the relationship between sustainability and financial performance turns out to be U-shaped. Roughly speaking this translates to this: i...
Have you noticed how difficult it can be to predict things? For a couple of months your sales are pathetic and you become despondent, believing there is a downward trend. And then, mysteriously they bounce back and you suddenly think that the future ...
In most of the surveys we carry out we include questions that measure satisfaction. This is not surprising. Knowing how satisfied customers are with their suppliers and on different factors enables companies to make improvements. Until now we have ha...
We make no apology for having a sequel to our previous blog which featured United Airline’s PR disaster about leggings. The ink was hardly dry on the newspapers before we heard about Dr. Dao being dragged down the aisle as he was forcibly eject...
