Two weeks ago the Financial Times ran an analysis of 1000 companies in Europe that have achieved the highest percentage growth in sales between 2012 and 2015. The minimum average growth rate required to be included in the ranking was 16%. They descri...
If a study by the US researchers Barnett and Solomon is to be believed, it certainly does. Interestingly, however, the relationship between sustainability and financial performance turns out to be U-shaped. Roughly speaking this translates to this: i...
In most of the surveys we carry out we include questions that measure satisfaction. This is not surprising. Knowing how satisfied customers are with their suppliers and on different factors enables companies to make improvements. Until now we have ha...
A couple of news items caught our attention this week. The first was the social media furore which kicked off on Monday when two teenage girls, dressed in leggings, were prevented from boarding a United Airlines flight. They were stopped at the gate ...
It isn’t unusual for a client to contact us and say that they want a quick and dirty survey with just three questions – or at least a small number of questions. We know what they mean. Typically the questions will be: “How likely would ...
Imagine you are being interviewed by a market researcher and you are asked “Do you have any regrets?”. What would be your answer? Of course, it depends what the interview is about and we will come back to that. For now we want to talk gen...
At the start of this month we welcomed a number of b2b brand leaders to an event in Central London to discuss the topic of ‘the value of the b2b brand’. This was a joint event with brand valuation consultancy Brand Finance, who we have worked in ...
In his book, The Undoing Project; A Friendship That Changed The World, Michael Lewis describes work carried out by the Oregon Research Institute into an algorithm. The algorithm was designed to test whether someone had cancer. It proved to be better ...
Earlier this week it was announced that three neuroscientists, working in the UK, won a prize of €1 million for the work they have carried out on the brain. It was the subject of study that interested us. Over the last 30 years, Peter Dayan, Ray Do...
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That’s a good old boring b2b product if ever there was one. Let’s imagine you had a magic wand and you could ask it to improve your water pump...
