A couple of news items caught our attention this week. The first was the social media furore which kicked off on Monday when two teenage girls, dressed in leggings, were prevented from boarding a United Airlines flight. They were stopped at the gate ...
It isn’t unusual for a client to contact us and say that they want a quick and dirty survey with just three questions – or at least a small number of questions. We know what they mean. Typically the questions will be: “How likely would ...
Imagine you are being interviewed by a market researcher and you are asked “Do you have any regrets?”. What would be your answer? Of course, it depends what the interview is about and we will come back to that. For now we want to talk gen...
The Chief Economist of the Bank of England, Andy Haldane, made the assertion last week that Britain’s productivity problems are caused by mediocre management. He wasn’t alone. Ann Francke, the chief executive of the Chartered Management I...
We market researchers are in the business of discovering facts. We assess markets, determine people’s attitudes, and figure out what proportion think this and that. We have no axe to grind. Our aim is to uncover the truth. The thing is, the truth i...
At the start of this month we welcomed a number of b2b brand leaders to an event in Central London to discuss the topic of ‘the value of the b2b brand’. This was a joint event with brand valuation consultancy Brand Finance, who we have worked in ...
In his book, The Undoing Project; A Friendship That Changed The World, Michael Lewis describes work carried out by the Oregon Research Institute into an algorithm. The algorithm was designed to test whether someone had cancer. It proved to be better ...
Earlier this week it was announced that three neuroscientists, working in the UK, won a prize of €1 million for the work they have carried out on the brain. It was the subject of study that interested us. Over the last 30 years, Peter Dayan, Ray Do...
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That’s a good old boring b2b product if ever there was one. Let’s imagine you had a magic wand and you could ask it to improve your water pump...
146028_3882 by Disney | ABC Television Group – Flickr (CC BY 2.0) We awoke this morning to news about the screw up at the Oscars when they announced the winner as La La Land instead of Moonlight. Apparently someone had given Faye Dunaway and Wa...
