Earlier this week it was announced that three neuroscientists, working in the UK, won a prize of €1 million for the work they have carried out on the brain. It was the subject of study that interested us. Over the last 30 years, Peter Dayan, Ray Do...
Today, just as a little game, we are going to imagine that we are manufacturers of water pumps. That’s a good old boring b2b product if ever there was one. Let’s imagine you had a magic wand and you could ask it to improve your water pump...
146028_3882 by Disney | ABC Television Group – Flickr (CC BY 2.0) We awoke this morning to news about the screw up at the Oscars when they announced the winner as La La Land instead of Moonlight. Apparently someone had given Faye Dunaway and Wa...
Fast and slow – yes, that’s how our minds work. We make quick and intuitive decisions which ultimately get rationalised and modified over time. However, those first impressions are really important. They bias everything else. It is the basis ...
Well folks, it is here. It’s Valentine’s Day and we must think about love. Or should we? For goodness sake, what part does love play in business to business marketing? Some people think it does. In 2003, Jimmy Lee, a Vice Chairman of JP Morga...
Today we have a philosophical question for you. Of the following questions, which do you think are the most important in market research surveys – what, who, where, when, why and how (we call them the 5Ws + 1H)? Here at B2B International we are for...
We don’t just carry out market research, we also teach it. Many of our clients have asked us to give them the inside track on how we design, collect and analyse data. To meet this demand, we have developed three masterclasses which are coming u...
What do people look for when they are deciding which market research company to choose? In a recent survey we carried out of corporate organisations that commission business to business market research surveys (many of them also commission B2C survey...
Donald Trump by Gage Skidmore – flickr (CC BY 2.0) Last week we were interviewed by NPR, a radio franchise in the US listened to by more than 20 million people. They had picked up on a point made by Donald Trump’s lawyer that the value of...
Let us begin today’s blog with a simple question – “When asked in a survey, what percentage of people in your country do you think said they are happy?”. No cheating, write the figure down. The answers to this question we show in ...
