With the promise of much richer data capture, mobile ethnography is taking off in b2b market research. The technique involves asking participants to use their smartphones to capture photos and videos and engage in discussions while they go about thei...
While extremely popular in consumer research, the use of focus groups in b2b research is considered more of a niche technique. They do, however, provide invaluable insights when used correctly. A big challenge that researchers face when it comes to b...
What does the future hold for the construction industry? We’re sure this is a question hot on the lips of everyone involved in the industry. In fact, as b2b research specialists who count the construction industry as one of their key sector special...
What does the researcher of the future look like? The recently published GreenBook Research Industry Trends Report 2017 asked 2,637 research providers and clients to find out. The study asked respondents to rank a list of 8 skills required from MMR (...
Our very own Conor Wilcock took to the stage earlier this week at Cvent CONNECT in Las Vegas. He delivered his talk, “Building Lasting Experiences Using Customer Data”, on both Monday and Tuesday to great reception. Conor touched upon data basics...
We are always talking about innovation. That’s because it is so important. “New” is one of the most important words in the marketing vocabulary. In the world of cosmetics, new products typically account for 15 to 20% of a company...
One of the most important requirements of any business is to understand the needs of its customers. In fact, a good definition of marketing is simply that – the process of understanding and satisfying customers’ needs. Furthermore, we know that c...
Earlier this month a ransomware cyber-attack hit many businesses around the world including the NHS here in Britain. The malware encrypted people’s files and asked for a ransom to be paid before the files could be released. The attack initially inf...
(Whilst Still Making Customers Happy) It’s often assumed, even by seasoned executives, that when businesses sell goods to one another, especially in b2b commodity markets, that it all comes down to price. This is exacerbated by the welter of produc...
The Insight Economy report, featured in both The Times and Sunday Times, has been published today. The report aims to highlight which insights are most valuable to businesses and emphasize the value of implementing a strategy that ensures long-term b...
