Fast and slow – yes, that’s how our minds work. We make quick and intuitive decisions which ultimately get rationalised and modified over time. However, those first impressions are really important. They bias everything else. It is the basis ...
Well folks, it is here. It’s Valentine’s Day and we must think about love. Or should we? For goodness sake, what part does love play in business to business marketing? Some people think it does. In 2003, Jimmy Lee, a Vice Chairman of JP Morga...
One of the most recent wake-up calls for business to business marketers has been the recognition of the importance of emotions in decision-making. Why has it taken us so long to understand this obvious point? It is probably because of the naive assum...
Today we have a philosophical question for you. Of the following questions, which do you think are the most important in market research surveys – what, who, where, when, why and how (we call them the 5Ws + 1H)? Here at B2B International we are for...
We don’t just carry out market research, we also teach it. Many of our clients have asked us to give them the inside track on how we design, collect and analyse data. To meet this demand, we have developed three masterclasses which are coming u...
What do people look for when they are deciding which market research company to choose? In a recent survey we carried out of corporate organisations that commission business to business market research surveys (many of them also commission B2C survey...
Donald Trump by Gage Skidmore – flickr (CC BY 2.0) Last week we were interviewed by NPR, a radio franchise in the US listened to by more than 20 million people. They had picked up on a point made by Donald Trump’s lawyer that the value of...
Let us begin today’s blog with a simple question – “When asked in a survey, what percentage of people in your country do you think said they are happy?”. No cheating, write the figure down. The answers to this question we show in ...
Subscription services are as old as the hills. Forever we have been able to order our favourite monthly magazine delivered to the door. We used to subscribe to milkmen and newspaper deliveries but they are no longer in fashion. However, there is a ne...
“New” is one of the most powerful words in the marketing vocabulary. It makes a promise of something better. It sells hope. Everyone wants something new so it follows that we market researchers are obsessed by innovation. It is a serious ...
