How do you rate against the competition and best in class? Today we share with you 8 tips on best practices in benchmarking in business-to-business markets: Track the trends: Of course the score from customers indicating their satisfaction with you r...
Those of you who have a dog will know what we mean. Dogs speak, but not as we do. They wag their tails when they are happy, they bare their teeth and snarl when they are angry, they prick up their ears when something interesting is happening. You can...
The Daily Mail ran an article last week saying that an apple a day really does keep the doctor away. It went on to say that this small addition to your diet could slash the risk of early death by 35%. Researchers at the University of Western Australi...
A funny thing happened to one of our researchers on route from Manchester to our office in New York the other day. He was flying with United and had a seat towards the back of the plane. Halfway through the eight-hour flight he decided to have a nap....
We b2b market researchers are guilty of asking lots of questions. Too many. We like the tangible and the specific. We want to understand what a respondent buys, how often, in what quantities. What do they think of this supplier and that? What satisfa...
If you are selling diapers (nappies we call them in the UK) you should target parents with babies. If you’re selling razors, target people who shave. This is common sense. Or is it? An article in the Financial Times last week caught our eye bec...
During a briefing by academics at the London School of economics, the Queen of England asked a very nasty question about the credit crunch – “why did nobody notice it?”. One or two people since have put their hands up and said that they had pre...
August is the silly season. It is the time of year, when we disappear on holiday and the world goes quiet for a month. The vacuum is filled with stories that are simply bonkers. One such story caught our eye last week and we squirmed because it is ba...
Howard Schultz, the founder of Starbucks, is always good for a quote. We came across one the other day which got us thinking. It said: “Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very lit...
If you opened the Financial Times this weekend, on page 3, the slot reserved for beautiful women in the Sun and the Mirror, you would have seen the above advert. For those of us in marketing this sepia image is just as arresting as bare bosoms. Here ...
