The Market Research Blog

Happy New Year readers – may it be a good one for you. As we start the New Year it seems appropriate to think ahead as to what we might expect in the market research industry. Let’s begin with the prospects for the industry itself. In the busines...

“What’s the matter dear?”. Mother Christmas placed a cup of steaming black coffee next to Santa. “If you keep frowning like that, you will soon look like a really old man”. Santa raised his rheumy eyes from his computer ...

There is nothing like the approach of Christmas to remind us of the seasons. After all, “it is the season to be jolly”. This has got us thinking about seasons and marketing, particularly business to business marketing. It is surprising ho...

Today we want to talk about the most important thing in a survey. Perhaps you are expecting us to discuss the design of questions. Sure, the questions we ask are important but they are not the most important thing. The most important thing is the str...

We business to business market researchers are sometimes a bit too serious. We can be snooty about scales that use frowning faces and smiley faces. Surely this sort of thing is best left to our consumer cousins. But, we may be wrong. Traditional scal...

We haven’t talked about millennials for a while in our blog. This is not because the subject is no longer fashionable or because we have run out of things to say. Quite the reverse. It is of increasing importance and we have lots to say. The st...

We are forever being asked the importance of social media in business to business marketing. And forever we get results which say it has no relevance at all. The chart below is fairly typical of answers to the question: Which of the following sources...

We had a cringe moment last week. Did you hear about the IT contractor who accidentally sent a test email to 840,000 people in the National Health Service? This is not an insignificant number of recipients. It accounts for almost one in every 40 work...