We haven’t talked about millennials for a while in our blog. This is not because the subject is no longer fashionable or because we have run out of things to say. Quite the reverse. It is of increasing importance and we have lots to say. The st...
We are forever being asked the importance of social media in business to business marketing. And forever we get results which say it has no relevance at all. The chart below is fairly typical of answers to the question: Which of the following sources...
At the heart of market research studies is a questionnaire. People may think that questionnaire design is easy until they attempt to design one. Here are tips that should help. Consider how you will administer the questionnaire. The wording of questi...
Today we share with you a proprietary framework we have developed for ensuring you deliver a high ROI on your market research investment. We call our framework MOSAIC™. It is an acronym for six steps. M is for map. Market researchers are the ca...
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their sales and marketing more efficient. All business-to-business companies have key accounts and large customer...
Here are our 10 top tips that for improving your customers’ experience. Get buy-in from the top. Everyone has to be bought into the drive to deliver outstanding customer experience. It is especially important that the leadership team of a company i...
How do you rate against the competition and best in class? Today we share with you 8 tips on best practices in benchmarking in business-to-business markets: Track the trends: Of course the score from customers indicating their satisfaction with you r...
Those of you who have a dog will know what we mean. Dogs speak, but not as we do. They wag their tails when they are happy, they bare their teeth and snarl when they are angry, they prick up their ears when something interesting is happening. You can...
A funny thing happened to one of our researchers on route from Manchester to our office in New York the other day. He was flying with United and had a seat towards the back of the plane. Halfway through the eight-hour flight he decided to have a nap....
We b2b market researchers are guilty of asking lots of questions. Too many. We like the tangible and the specific. We want to understand what a respondent buys, how often, in what quantities. What do they think of this supplier and that? What satisfa...
