Today we share with you a proprietary framework we have developed for ensuring you deliver a high ROI on your market research investment. We call our framework MOSAIC™. It is an acronym for six steps. M is for map. Market researchers are the ca...
The first question relates to the accuracy of market research in predicting events. Clinton was favourite, so what went wrong?...
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their sales and marketing more efficient. All business-to-business companies have key accounts and large customer...
Last week, we welcomed 30 CX leaders from across the globe to a special one-off customer experience event at London’s stunning and iconic building; The Shard. The event was held especially for our clients and included guest speakers Chris Daffy...
Here are our 10 top tips that for improving your customers’ experience. Get buy-in from the top. Everyone has to be bought into the drive to deliver outstanding customer experience. It is especially important that the leadership team of a company i...
How do you rate against the competition and best in class? Today we share with you 8 tips on best practices in benchmarking in business-to-business markets: Track the trends: Of course the score from customers indicating their satisfaction with you r...
Those of you who have a dog will know what we mean. Dogs speak, but not as we do. They wag their tails when they are happy, they bare their teeth and snarl when they are angry, they prick up their ears when something interesting is happening. You can...
Persuasion is critical in market research. If we can’t persuade people to spend 20 minutes talking to us, we have no survey. In this over researched world, we have to be ever more persuasive in getting people to spend their valuable time answer...
The Daily Mail ran an article last week saying that an apple a day really does keep the doctor away. It went on to say that this small addition to your diet could slash the risk of early death by 35%. Researchers at the University of Western Australi...
A funny thing happened to one of our researchers on route from Manchester to our office in New York the other day. He was flying with United and had a seat towards the back of the plane. Halfway through the eight-hour flight he decided to have a nap....
