Positioning your brand is a crucial yet difficult task. To get a true idea of how your brand is perceived by the market, you need to take the time to assess it. Assessing a brand requires us to look at all of the brand’s attributes. These attribute...
An article in the Financial Times last week caught our eye as it discusses a new approach to product development that promises greater results. Large, established companies are facing increasing competition from small, young companies with innovative...
Your brand is your biggest asset. It carries your reputation and is why people do business with you. It is therefore crucial that your brand is as strong as it can be. The big question for many marketers is how can a brand be improved? To help answer...
These days, many organisations have tons of data at their disposal. This can range from transactional information and CRM data to operational metrics and financial flows. The big challenge is harnessing this data and transforming it into smart, evide...
A carefully considered b2b pricing strategy is vital to optimizing both sales volume and profit. Despite this, only one-in-ten b2b companies have a formal strategy in place. The manipulation of prices, both upwards and downwards, offers enormous pote...
More than ever, consumers and businesses alike are inundated by advertisements from a range of media. All this marketing has had a “wear and tear” effect on our attention and receptiveness to the messages being communicated. We have become less s...
As those of you with our 2015 Calendar will know, this month is all about product development. More specifically, it’s about the augmented product – everything else a customer receives along with the tangible product. The augmented product plays ...
As researchers, our key goal in any research study is to effectively answer the objectives of a study and convey the implications of the findings to our client in a memorable and conclusive way. Traditionally the findings are delivered via a face-to-...
We see a tremendous potential for mobile surveys in B2B markets: business decision makers are time-pressed, and research buyers expect agencies to be flexible in using all possible survey channels to maximise research participation. Offering surveys ...
In the early 1980s, almost no market research companies existed in China. By 1998, following the open door policy in the country which encouraged a great influx of private investment, there were 850 market research companies registered in China. Thes...
