Can a strategy in the middle be successful? Followers of Michael Porter will recall that he teaches the importance of having a clear strategy. He argues that there are three important positions from which to have this clear strategy – you can be th...
A few weeks ago, Luca de Meo, Member of the Board of Management at AUDI, gave an interesting speech at the Automotive News World Congress in Detroit. He asked “Will digitalization kill the dealership?” and his answer was a clear: “No, it won’...
There’s nothing dryer than spending a two hour presentation pouring over bar charts and crowded PowerPoint slides. We know, because as market researchers, we constantly need to address the dichotomy of giving our clients the detailed insights they ...
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the fourth part of the series, we take a look at the differences in the way trust is built in Western and Chinese ...
B2B International’s very own Claudia Knod will be presenting on customer segmentation and how to develop a value proposition at the B2B-symposium of the bevh, the German association of E-Commerce which will take place on Feb 24th, 2015, in Berlin. ...
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the third part of the series, we take a look at some crucial do’s and don’ts when it comes to gift...
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the second part of the series, we take a look at China’s cultural minefield. Enjoy! Recently, several re...
One of the earliest considerations in your marketing plan should be your customer value proposition (CVP). That is identifying what your customers’ value most about the products and services you are offering. Building a customer value proposition i...
The recipe matters more than the ingredients Take note! This is very important because it is relevant to you and the profits that you are trying to make. The business-to-business world is changing very fast. In fact, a change that began 30 years ago ...
Customer loyalty is central to driving business growth and improving your business’s reputation. A loyal customer is much more likely to recommend you to others, and therefore offers greater “lifetime value”. A big question for marketers is how...
