As those of you with our 2015 Calendar will know, this month’s topic of focus is segmentation. All good marketing starts with segmentation, making it a crucial part of your marketing strategy. As different groups of customers have different needs, ...
A feature in the Financial Times last week caught our eye as it draws upon a subject we’ve been talking about this month – stakeholder and employee engagement. The feature focuses on how the best companies ensure that employees are fully engaged....
Can a strategy in the middle be successful? Followers of Michael Porter will recall that he teaches the importance of having a clear strategy. He argues that there are three important positions from which to have this clear strategy – you can be th...
A few weeks ago, Luca de Meo, Member of the Board of Management at AUDI, gave an interesting speech at the Automotive News World Congress in Detroit. He asked “Will digitalization kill the dealership?” and his answer was a clear: “No, it won’...
There’s nothing dryer than spending a two hour presentation pouring over bar charts and crowded PowerPoint slides. We know, because as market researchers, we constantly need to address the dichotomy of giving our clients the detailed insights they ...
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the fourth part of the series, we take a look at the differences in the way trust is built in Western and Chinese ...
B2B International’s very own Claudia Knod will be presenting on customer segmentation and how to develop a value proposition at the B2B-symposium of the bevh, the German association of E-Commerce which will take place on Feb 24th, 2015, in Berlin. ...
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the third part of the series, we take a look at some crucial do’s and don’ts when it comes to gift...
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the second part of the series, we take a look at China’s cultural minefield. Enjoy! Recently, several re...
