What do people look for when they are deciding which market research company to choose? In a recent survey we carried out of corporate organisations that commission business to business market research surveys (many of them also commission B2C survey...
Donald Trump by Gage Skidmore – flickr (CC BY 2.0) Last week we were interviewed by NPR, a radio franchise in the US listened to by more than 20 million people. They had picked up on a point made by Donald Trump’s lawyer that the value of...
Let us begin today’s blog with a simple question – “When asked in a survey, what percentage of people in your country do you think said they are happy?”. No cheating, write the figure down. The answers to this question we show in ...
Subscription services are as old as the hills. Forever we have been able to order our favourite monthly magazine delivered to the door. We used to subscribe to milkmen and newspaper deliveries but they are no longer in fashion. However, there is a ne...
“New” is one of the most powerful words in the marketing vocabulary. It makes a promise of something better. It sells hope. Everyone wants something new so it follows that we market researchers are obsessed by innovation. It is a serious ...
Happy New Year readers – may it be a good one for you. As we start the New Year it seems appropriate to think ahead as to what we might expect in the market research industry. Let’s begin with the prospects for the industry itself. In the busines...
3D printing is a technology that captures the imagination of many. Questions remain however over current and future adoption of the technology and the various barriers to overcome. Recent research by B2B International for the Consumer Technology Asso...
“What’s the matter dear?”. Mother Christmas placed a cup of steaming black coffee next to Santa. “If you keep frowning like that, you will soon look like a really old man”. Santa raised his rheumy eyes from his computer ...
There is nothing like the approach of Christmas to remind us of the seasons. After all, “it is the season to be jolly”. This has got us thinking about seasons and marketing, particularly business to business marketing. It is surprising ho...
Today we want to talk about the most important thing in a survey. Perhaps you are expecting us to discuss the design of questions. Sure, the questions we ask are important but they are not the most important thing. The most important thing is the str...
