11th Annual ACE Awards Shine Light on Outstanding Voice of Customer Activities Wolseley, the world’s largest trade distributor of plumbing and heating products, and B2B International, a leading b2b market research specialist, have been awarded a 20...
Everybody’s at it aren’t they? Infographics that is. And quite rightly so. We market researchers need to synthesise data. Our clients constantly berate us for the 150 page deck of findings. They want simple, clear presentations in as shor...
B2B International has introduced a new video platform offering instant video capture and powerful analytics, in order to understand respondents on a much deeper level and bring results to life to help drive action and change. The new platform, named ...
We all think that there is not much more to say on how and why brands grow. It is all about getting a good product or service, deciding who it should be aimed at, fixing a price that makes a decent profit and is attractive to the market, targeting th...
A significant number of changes have happened to the market research industry over the last few years. These include increased automation and digitisation of surveys, commoditisation of traditional research methods, and further consolidation of resea...
Effective storytelling is crucial if you want your marketing to be successful. A big problem for many brands is how to tell stories that engage and resonate with their audience. As marketers are all too aware, it’s getting more and more difficult t...
German business magazine „Focus“ and the statistics portal „Statista“ have published a Top 500 list of German Growth Champions (companies with the highest growth rate in the period 2011 – 2014). The ranking includes private as well as publi...
Customer experience programmes, when executed effectively, are highly valuable. Learning more about your customers means you can better serve your market and stay ahead of the competition. There are, however, many risks involved with building a custo...
The customer should be at the heart of your marketing. To keep your finger on the pulse of ever-changing customer needs, the voice of the customer must be listened to and taken into consideration by everyone from top to bottom. Is your company lookin...
91% of companies still plan new investments in 2015 German Mittelstand companies, the backbone of the German economy, are waking up again. In recent years many of these companies were scared of another financial crisis and had fallen into numbness. I...
