We business to business market researchers are sometimes a bit too serious. We can be snooty about scales that use frowning faces and smiley faces. Surely this sort of thing is best left to our consumer cousins. But, we may be wrong. Traditional scal...
What do Leonardo da Vinci, Aldous Huxley and Stephen Hawking have in common? They weren’t market researchers, that is for sure. However they were all futurologists of a kind. Leonardo da Vinci amongst his many inventive ideas predicted future f...
We haven’t talked about millennials for a while in our blog. This is not because the subject is no longer fashionable or because we have run out of things to say. Quite the reverse. It is of increasing importance and we have lots to say. The st...
Advertising is big business. Last year, a record $142.5bn was spent on advertising by the top 200 advertisers in the US. While it is expensive, and the return on investment can be difficult to work out or appear disappointingly low, advertising spend...
We are forever being asked the importance of social media in business to business marketing. And forever we get results which say it has no relevance at all. The chart below is fairly typical of answers to the question: Which of the following sources...
We had a cringe moment last week. Did you hear about the IT contractor who accidentally sent a test email to 840,000 people in the National Health Service? This is not an insignificant number of recipients. It accounts for almost one in every 40 work...
At the heart of market research studies is a questionnaire. People may think that questionnaire design is easy until they attempt to design one. Here are tips that should help. Consider how you will administer the questionnaire. The wording of questi...
Today we share with you a proprietary framework we have developed for ensuring you deliver a high ROI on your market research investment. We call our framework MOSAIC™. It is an acronym for six steps. M is for map. Market researchers are the ca...
The first question relates to the accuracy of market research in predicting events. Clinton was favourite, so what went wrong?...
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their sales and marketing more efficient. All business-to-business companies have key accounts and large customer...
