The Importance of Adaption and Change
Over time, many large organisations either decrease in size or disappear completely. One explanation for this is that they fail to adapt to their changing environments. Most theories say that it is possible for organisations to adapt and change, but ...
Common Sense: The Rise of Sensory Marketing
More than ever, consumers and businesses alike are inundated by advertisements from a range of media. All this marketing has had a “wear and tear” effect on our attention and receptiveness to the messages being communicated. We have become less s...
The Importance of an Augmented Product
As those of you with our 2015 Calendar will know, this month is all about product development. More specifically, it’s about the augmented product – everything else a customer receives along with the tangible product. The augmented product plays ...
Creating Engaging Outputs for Market Research Findings
As researchers, our key goal in any research study is to effectively answer the objectives of a study and convey the implications of the findings to our client in a memorable and conclusive way. Traditionally the findings are delivered via a face-to-...
6 Tips for Mobile Data Collection in B2B Markets
We see a tremendous potential for mobile surveys in B2B markets: business decision makers are time-pressed, and research buyers expect agencies to be flexible in using all possible survey channels to maximise research participation. Offering surveys ...
Who Is Leading the Way in B2B Mobile Data Collection?
Self-completion surveys on mobile devices have rapidly taken off over the last 5 years, as the spread of smart phones, cheaper data roaming and technological development has made this a feasible data collection method. B2B International has undertake...
People Power – Your Company’s Best Kept Secret
Success in business is all down to the people in your business. People do business with people no matter what industry sector you work in. This is even more important in business-to-business markets where Key Account relationships are managed by indi...
Dealing with the Big Dogs: The Importance of Segmentation
As those of you with our 2015 Calendar will have noticed, this month we’re talking about segmentation. All good marketing starts with segmentation, and therefore the success of your marketing strategy will ultimately depend on the effectiveness of ...
The Risks of Conducting Market Research in China
In the early 1980s, almost no market research companies existed in China. By 1998, following the open door policy in the country which encouraged a great influx of private investment, there were 850 market research companies registered in China. Thes...
