Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the third part of the series, we take a look at some crucial do’s and don’ts when it comes to gift...
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the second part of the series, we take a look at China’s cultural minefield. Enjoy! Recently, several re...
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the first part of the series, we take a look at China’s SME market. Enjoy! SME growth rates say a lot ab...
One of the earliest considerations in your marketing plan should be your customer value proposition (CVP). That is identifying what your customers’ value most about the products and services you are offering. Building a customer value proposition i...
The recipe matters more than the ingredients Take note! This is very important because it is relevant to you and the profits that you are trying to make. The business-to-business world is changing very fast. In fact, a change that began 30 years ago ...
Customer loyalty is central to driving business growth and improving your business’s reputation. A loyal customer is much more likely to recommend you to others, and therefore offers greater “lifetime value”. A big question for marketers is how...
An article in the Financial Times this week caught our eye. The article discusses the difficulties manufacturers are facing to produce an electric car for the mass market. Despite these difficulties, the race for leadership in the electric car market...
Two articles in the Financial Times recently caught our eye. The first one referred to the boss of Publicis who said he was frightened of being “ubered” by the digital tsunami. What did he mean? Maurice Lévy, the head of Publicis Groupe, said th...
Black Friday is a notorious day in the American calendar which follows Thanksgiving holiday, and has recently been adopted by the UK. During this day retailers ‘slash’ prices to lure the public into spending a lot of money to get a ‘good deal...
Our brains make decisions before we become aware of them. When presented with a range of products, a choice is made seven seconds before consciousness kicks in. So what does this mean for marketers? Consumer packaged goods giant, Procter & Gambl...
