Multicultural b2b research is important as businesses of different sizes, industry sectors and geographies act and think differently. With multicultural research, however, comes cultural bias. It is these cultural biases that make multicultural resea...
The recently published Market Research and Insight Yearbook, put together by the Market Research Society, is a powerful collection of case studies aimed at illustrating the very best market research practice. In this latest version is a chapter by ou...
A common assumption by marketers is that humans are rational. The study of behavioural economics aims to dispel this myth. Even in the case of business decision-making, we are subject to cognitive biases. The question for b2b marketers, therefore, is...
We know that market research is used to determine and measure customer behaviour, but studies have shown it can also drive customer behaviour. This is known as the question-behaviour effect – the very act of asking a question can influence and driv...
Founder of analytical psychology, Carl Jung, identified 12 archetypes representing different drivers that motivate us in our daily lives. These fall into 4 categories that each focus on a different purpose: discipline; engagement; risk & reward; ...
Nick Hague recently sat down with Customer Experience Magazine following B2B International’s win at the UK Customer Experience Awards 2015 and gave his thoughts on how to create award winning b2b customer experiences and some key trends to look out...
Recent research has found that 55% of all SMEs do not survive longer than five years. This has primarily been put down to the sheer volume of competition they face. It’s clear from this fact that today’s marketplace is overcrowded. To compete eff...
There is plenty of evidence linking positive customer experience with business growth. A positive experience leads to customers spending more and recommending the brand to others. In fact, research shows that over 50% of customers who recommend a bra...
Our recent survey of marketing professionals in large b2b companies found that only 14% of firms are truly customer centric where the customer experience is embedded into their company culture. We looked at over 500 b2b brands to determine what makes...
The recent IIeX (Insight & Innovation Exchange) event in Amsterdam was a great opportunity to catch up with what people across the market research industry are talking about. Amongst the huge number of exciting talks delivered over the two days ...
