The customer should be at the heart of your marketing. To keep your finger on the pulse of ever-changing customer needs, the voice of the customer must be listened to and taken into consideration by everyone from top to bottom. Is your company lookin...
The common problem with b2b segmentation is failure at the implementation phase. This is often because sales teams don’t know who to target by firmographic. In the video below, we explain the best segmentation solution for b2b brands. Contact Us &g...
For those of you with our 2015 Calendar, you will have noticed that November is all about product strategy. More specifically, it’s about getting to know your product life cycle and ensuring a constant stream of new products are being released. Do ...
Having being based in Manchester since the company’s launch in 1998, everyone here at B2B International would agree that Manchester is a great city. Now it seems like the rest of the world is catching on. Lonely Planet’s Best in Travel 2016 guide...
91% of companies still plan new investments in 2015 German Mittelstand companies, the backbone of the German economy, are waking up again. In recent years many of these companies were scared of another financial crisis and had fallen into numbness. I...
Loyal customers are vital to business success as they provide a high “lifetime value”. Furthermore, a loyal customer is much more likely to recommend you to others, leading to business growth and improvements in reputation. A popular metric to me...
For those of you who received our 2015 Calendar, you will have seen that October is all about channel strategy. In order to respond effectively to ever-changing market conditions, your channels to market should be revisited regularly. According to ou...
In B2B markets many products are undifferentiated and not surprisingly potential customers see them as all the same. Business-to-business companies struggle to communicate recognizable benefits that set them apart from competitors. This means that ma...
A story in the Financial Times last week caught our eye as it discusses a topic we have wrote about many times before in blogs and articles – having a focused strategy. The UK tyre industry has been faltering in the face of cheap imports from China...
I am in the business of challenging the status quo and challenging intuition. So here’s my challenge for you. Imagine you are giving an elevator pitch. In one sentence, write down the reason why a potential customer should choose your brand. Then c...
