For those of you who received our 2015 Calendar, you will know that September is all about brand strategy. Your brand is essential to everything your company does. Perfecting your branding strategy is therefore one of the most important areas to focu...
For many people the word brand is associated with physical representations of the logo, the name, colour schemes and other visible factors which provide a signature that says “this is who I am”. In consumer markets, for example, there is instant ...
Positioning your brand is a crucial yet difficult task. To get a true idea of how your brand is perceived by the market, you need to take the time to assess it. Assessing a brand requires us to look at all of the brand’s attributes. These attribute...
An article in the Financial Times last week caught our eye as it discusses a new approach to product development that promises greater results. Large, established companies are facing increasing competition from small, young companies with innovative...
Your brand is your biggest asset. It carries your reputation and is why people do business with you. It is therefore crucial that your brand is as strong as it can be. The big question for many marketers is how can a brand be improved? To help answer...
For those of you who received our 2015 Calendar, you will know that August is all about promotional strategy. Promotion plays an important role in any marketing strategy, and embracing new promotional opportunities and developing the optimum promotio...
B2B International is delighted to announce that we have been chosen as a Finalist for the second year running in the UK Customer Experience Awards 2015. The Awards have been created to recognise and reward outstanding achievement in customer experien...
Modern technological advancements have transformed the market research industry. One area that has changed more than any other is data collection. A decade ago, only 10% of data was collected online. Nowadays, 80% of consumer surveys and over 60% of ...
These days, many organisations have tons of data at their disposal. This can range from transactional information and CRM data to operational metrics and financial flows. The big challenge is harnessing this data and transforming it into smart, evide...
A carefully considered b2b pricing strategy is vital to optimizing both sales volume and profit. Despite this, only one-in-ten b2b companies have a formal strategy in place. The manipulation of prices, both upwards and downwards, offers enormous pote...
