B2B markets are evolving. Not only are we seeing changes in how buying decisions are being made in b2b, but we are also seeing changes in who is responsible for them. It’s a widely-held belief that b2b business decisions are not being made by mille...
As those of you with our 2015 Calendar will know, this month we are focusing on relationships. Relationship-building in b2b markets is crucial for increasing customer satisfaction and driving long-term loyalty. While any good marketing strategy will ...
Calculating market size is crucial if your company wants to grow within its current market or expand into new markets. Without this knowledge, it’s difficult to know where your brand stands relative to competitors in your market, and whether th...
B2B International has been pioneering the development of online research for many years. Technological advancements have played a major role in this development. Business-to-business online focus groups is one research method that has seen significan...
As those of you with our 2015 Calendar will have noticed, this month we’re talking about segmentation. All good marketing starts with segmentation, and therefore the success of your marketing strategy will ultimately depend on the effectiveness of ...
Globalisation has changed the way markets work all over the world. Increasing competition means margins are being squeezed, and it’s vital that businesses react. What’s the solution? B2B marketers need to start selling on value rather than price....
As many of you will know, there are only 3 ways to increase profitability – sell more products, charge more for your products or reduce the costs of making your products. Selling more and reducing costs are inherent in any business strategy. Where ...
In the early 1980s, almost no market research companies existed in China. By 1998, following the open door policy in the country which encouraged a great influx of private investment, there were 850 market research companies registered in China. Thes...
As those of you with our 2015 Calendar will know, this month’s topic of focus is segmentation. All good marketing starts with segmentation, making it a crucial part of your marketing strategy. As different groups of customers have different needs, ...
