8 Reflections on Carrying out Market Research in China
B2B International set up an office in China eight years ago. At that time China was the fourth largest economy in the world (measured by its GDP) and today it is number one....
Communicate Effectively If You Want High Employee Engagement
A feature in the Financial Times last week caught our eye as it draws upon a subject we’ve been talking about this month – stakeholder and employee engagement. The feature focuses on how the best companies ensure that employees are fully engaged....
Two Important Questions You Should Be Asking Your Customers
Two important questions you should be asking your customers following NPS research The Net Promoter Score has swept across the business world faster than the most aggressive bushfire. Why is this? It is a simple concept. You don’t need to be a stat...
Is Michael Porter Wrong?
Can a strategy in the middle be successful? Followers of Michael Porter will recall that he teaches the importance of having a clear strategy. He argues that there are three important positions from which to have this clear strategy – you can be th...
Premium Customer Service from a Premium Brand
A few weeks ago, Luca de Meo, Member of the Board of Management at AUDI, gave an interesting speech at the Automotive News World Congress in Detroit. He asked “Will digitalization kill the dealership?” and his answer was a clear: “No, it won’...
Inspiring Presenters Talk Like TED!
There’s nothing dryer than spending a two hour presentation pouring over bar charts and crowded PowerPoint slides. We know, because as market researchers, we constantly need to address the dichotomy of giving our clients the detailed insights they ...
Employee Engagement and the Role It Plays in Fostering Customer Loyalty
As those of you with our 2015 Calendar will know, this month’s topic of focus is employee and stakeholder engagement. This topic is especially important when developing and implementing a marketing strategy as success cannot be achieved without the...
China Series: What Is Trust?
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the fourth part of the series, we take a look at the differences in the way trust is built in Western and Chinese ...
Customer Centricity in B2B: How to Decode Customer-Types and Optimize Your Customer Value Proposition
B2B International’s very own Claudia Knod will be presenting on customer segmentation and how to develop a value proposition at the B2B-symposium of the bevh, the German association of E-Commerce which will take place on Feb 24th, 2015, in Berlin. ...
B2B International Included in List of Top B2B Market Research Fims
B2B International are delighted to have been included in a list of the top b2b market research firms, as compiled by Ignite Advisory Group. The list recognises firms providing qualitative and quantitative market research services and solutions, withi...
