Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the third part of the series, we take a look at some crucial do’s and don’ts when it comes to gift...
Carrying out international market research means the unenviable job of living at airports and jumping on and off planes. Having flown all over the world on most airlines over the years I had built up an assumption that due to Western societies fear o...
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the second part of the series, we take a look at China’s cultural minefield. Enjoy! Recently, several re...
Chinese New Year is right around the corner and to celebrate we thought we’d create a series of blog posts all about China. Today, in the first part of the series, we take a look at China’s SME market. Enjoy! SME growth rates say a lot ab...
One of the earliest considerations in your marketing plan should be your customer value proposition (CVP). That is identifying what your customers’ value most about the products and services you are offering. Building a customer value proposition i...
As those of you with our 2015 Calendar will know, this month’s topic of focus is the unique selling proposition (USP). This means identifying what makes your company special and keeping this at the core of everything you do. A great example of a US...
As those of you with our 2015 Calendar will know, our focus this year is all about marketing strategy and how you can increase your chances of marketing success. The key takeaway for this month was identifying your one biggest strength as a company a...
The sales function is losing its dominance in b2b. Marketing is now exerting a greater influence in b2b companies than ever before. With this shift comes the increasing need to base marketing and business decisions on accurate and reliable facts and ...
The recipe matters more than the ingredients Take note! This is very important because it is relevant to you and the profits that you are trying to make. The business-to-business world is changing very fast. In fact, a change that began 30 years ago ...
Customer loyalty is central to driving business growth and improving your business’s reputation. A loyal customer is much more likely to recommend you to others, and therefore offers greater “lifetime value”. A big question for marketers is how...
