Black Friday is a notorious day in the American calendar which follows Thanksgiving holiday, and has recently been adopted by the UK. During this day retailers ‘slash’ prices to lure the public into spending a lot of money to get a ‘good deal...
Too many times, people fall into research as opposed to choosing it as a career path at an early stage of their student life. At B2B International, we like to take any opportunity that comes our way to try and change this. So, when we were asked to c...
In b2b markets, where the products offered by different companies are often very similar, a brand can be a sole differentiator. Developing and communicating a strong brand can give your company a significant competitive advantage. So, how can you mea...
B2b markets have gone mobile. It is no longer enough to focus your marketing strategies on creating content optimized for desktops or laptops. The way brands reach out and engage with their audience has changed – it’s time to go mobile. It has be...
Where does your brand sit on the Value Equivalence Line (VEL)? Unsure? An understanding of the Value Equivalence Line can help your brand make better, more informed strategic decisions. Further to this, knowing where your brand sits in relation to yo...
In b2b markets, segmenting your customers can be invaluable. Many of our clients can attest to this. No two customers are the same, and it pays to understand the differences between your different customers if you want to grow your business. So, how ...
Identifying what really drives the decisions people make is difficult. When asked, respondents will often struggle to articulate what led them to make a particular purchase. Conventional questioning, therefore, will only provide a very shallow unders...
You may remember that last week, our very own Conor Wilcock delivered his paper “Comparing Apples to Pommes: Understanding and Accounting for Cultural Bias in Global Research” at ESOMAR’s B2B Research Forum in Atlanta. The day was a massive suc...
This Thursday will see the hosting of The B2B Marketing Conference – Driving Results, Proving Value, at One America Square in central London. Will you be attending? If so, please do come and have a chat with us! At this one-day event there will be ...
Here at B2B International, we love to keep up with the very latest b2b marketing trends. So, we decided to conduct our very own research among b2b marketers from the UK, US and Germany. This month, our research has been used by Marketing Week for an ...
