Survey finds BRIC economies appeal less to large UK firms than US or German businesses. Highlights include: UK corporates give China 5.6 out of 10 on average as a place they want to do business, compared to eight in Germany and 7.5 in the US Fewer Br...
Ethnography is a proven anthropological approach to researching human behaviour by studying interactions in their naturally occurring context. In much the same way that naturalists study animals in the wild rather than those in captivity, the researc...
Like social media marketing, video marketing can be a hugely powerful tool in b2b markets when used correctly. According to the B2B Content Marketing 2014 report by CMI and MarketingProfs, 73% of b2b marketers are now using video in their content mar...
Yesterday saw the teams from B2B International and Molson Coors descend on ExCeL London for the finals of the UK Customer Experience Awards 2014. Over the past 4 years B2B International has worked closely with Molson Coors to develop an internal cust...
B2B social media marketing is a powerful but often underused and misunderstood tool. Utilised correctly, it can offer many benefits to a business including increased exposure and awareness, increased web traffic and the opportunity to connect with cu...
There are two key topics in b2b decision making – who to target and which needs to focus on meeting. However, b2b decision making units are typically more complex than those in consumer markets, and b2b buyers have a more complex set of needs compa...
It is well-known that b2b markets are inherently different than their b2c counterparts. There are a number of key differences between the two such as smaller client bases and the highly complex nature of b2b decision making units. What may not be cle...
Is there a future for the market research industry? Will Google meet all our needs in 20 years’ time and can we look forward to kissing goodbye, market research companies as we know them? Companies (like B2B International) need to ask themselves wh...
Is your company delivering the ideal customer experience? The success of your company will ultimately depend on how your customers engage with your brand along the customer journey. Most large organisations operate in ways which mean the different fu...
The sheer number of marketing metrics out there is enough to confuse anyone running a business nowadays. For some, the Net Promoter Score (NPS) is the leading marketing metric. Does this mean, however, that the traditional customer satisfaction score...
