Typically the number of customers that a business-to-business company deals with can easily be captured on a modest spreadsheet. 90% of business-to-business companies have less than 500 customers. These customers can be regarded as water in the batht...
Many businesses operate on the assumption that their product is “one of many” and that a USP is not a key part of their strategy. We recently conducted a survey amongst 226 B2B marketers in Europe and North America, which revealed a low belief in...
It has fast become a business norm to make customer satisfaction an important focus, where customer satisfaction and NPS are the most widely used metrics to manage customer loyalty. Tied to this, many business managers hold a view that customer satis...
Market research specialist B2B International has consolidated its presence in Germany by choosing Düsseldorf for the launch of its eighth global office. The business-to-business intelligence firm, which was founded in Manchester in 1998, has develop...
Our brains make decisions before we become aware of them. When presented with a range of products, a choice is made seven seconds before consciousness kicks in. So what does this mean for marketers? Consumer packaged goods giant, Procter & Gambl...
Case study: Opportunity assessment Every aspect of an organisation is vulnerable to some kind of threat. Most of us can think of an occasion when work was disrupted by inclement weather or a power outage. Without a back-up plan, business disruptions ...
New product ideas can arise naturally, or they can be forcefully generated. In the latter case, it can be difficult to know where to start. As product development is vital to keeping your product portfolio fresh and maintaining sales, a lot of...
It is often said that segmentation is at the heart of marketing, and we couldn’t agree more. Identifying the different needs of your customers is vital if you want to develop effective marketing strategies and gain competitive advantage. How...
An understanding of market size is vital if a company wants to grow within its current market and expand into new markets. Without this understanding, it makes it difficult to know where your brand stands relative to competitors in your market...
Segmentation is at the heart of marketing. To satisfy the needs of all your customers, you need to understand how their specific needs differ from one another. In B2B markets, there are far fewer behavioural and needs-based segments to work wi...
