It looks like 2023 will be a year of recession across most major economies, with some predicting it could take as long as 2024 to see recovery. Many businesses will struggle in the year ahead, with painful choices needed to be made. But as history of...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
Emotions play a major role in B2B decision-making. The more engaged a customer is with a brand, the greater emotional attachment there is to the brand. And in the vast majority of markets, the leading brand is the one which has been most succe...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
Over the last 25 years, B2B International has grown from a single office in Manchester, UK, to a global business with more than 100 employees, spread over 13 offices and 3 continents! As a result of this business growth, so too has our leadership tea...
Over the last 25 years, B2B International has grown from a single office in Manchester, UK, to a global business with more than 100 employees, spread over 13 offices and 3 continents! As a result of this business growth, so too has our leadership tea...
Over the last 25 years, B2B International has grown from a single office in Manchester, UK, to a global business with more than 100 employees, spread over 13 offices and 3 continents! As a result of this business growth, so too has our leadership tea...
Behavioral psychology suggests behaviors are a result of the interactions with our environment and focuses on understanding our thoughts, feelings and behaviors through behavioral and cognition theories. This term was first introduced by John B. Wats...
B2B International, a Merkle company, appoints a new “Head of Germany”, Bernd Büchner, and expands their coverage across the country by launching a new team in Frankfurt. We set out on our journey in Germany back in 2014 in the city of Dusseldorf...
It is not uncommon knowledge that Supply Chain issues are rife across the globe and have been for a couple of years now. These supply chain issues have been a result of a combination of different reasons. The obvious one: a slow return to pre-pandemi...
