The chemical industry is one of the largest verticals in the world, comprising a small number of very large players and myriad companies that are focused on particular specialties. There is never a week in the year when we are not researching some aspect of the global chemical industry.
Chemicals Market Research
Speak with a chemical industry research expertOur Chemical Market Research Experience
B2B International has over 20 years of experience in researching chemical markets. In that time, we’ve acquired considerable practical and technical experience in the chemical industry. This includes appreciating the complex value chains that often underpin these markets.
This means that unlike some research and insight agencies, we don't need to be briefed on the basics of your market. Instead, we can start to focus on your business challenge straight away. Below, we outline some examples of the types of clients we've worked with in the chemical industry and the types of engagements we've been privileged to assist with.
This means that unlike some research and insight agencies, we don't need to be briefed on the basics of your market. Instead, we can start to focus on your business challenge straight away. Below, we outline some examples of the types of clients we've worked with in the chemical industry and the types of engagements we've been privileged to assist with.
Organic chemicals
Organic chemical market research studies in:
- Gases
- Lubricants
- Petrochemicals (upstream and downstream)
- Polyethylene
Inorganic chemicals
Inorganic chemical market research studies in:
- Catalysts
- Chlorine
- Epoxies
- Salt
- Silicon (and silicone)
- Soda ash
- Sodium bicarbonate
Equipment and supplies
Research studies focusing on key equipment and services suppliers into the chemical industry:
- Drilling muds
- Health and safety equipment
- Oil rigs and platforms
- Services
- Providers of specialist chemicals transport and logistics
Licencing technology
We have conducted numerous studies on behalf of technology licensors in areas such as:
- Gas absorption / flue gas treatment
- Hydrocracking technology
- Polyethylene
Customer value propositions (CVP)
A key challenge faced by our clients in the chemical industry is in discovering ways to differentiate in what can sometimes be highly commoditized markets.
We frequently help clients to develop and refine their customer value propositions (CVPs).
Read more:
Customer satisfaction
Customer experience and loyalty.
New product development
Including service offerings.
Segmentation
Based on firmographics, behaviors and needs.
Market assessment
Finding opportunities in new geographies, establishing market sizes and forecasting scenarios.
Communications
Effective routes for communications and messages that resonate.
Channels
Effective distribution.
Why Consider B2B International For Chemical Market Research?
Our Research Is Tailored To Your Needs
All the projects we help our clients with are developed from scratch, in line with your specific business challenges.
We'll Share Best Practices From Other Markets
We've completed over 3000 insight engagements in b2b markets. We can therefore advise on the approaches that your peers in other business-to-business companies and industries are pursuing.
Activation: Our Research Is Built With Action In Mind
We'll ensure you get maximum ROI from your research investment: This includes suggesting immediate, practical actions, as well as wider strategic changes that might be required.
Speak to one of our chemical industry experts
Chemical Industry Audiences we Research
The best research consists of asking the right questions of the right people. We have a strong track record of securing access to the right buyers, purchase influencers and channel partners across the chemicals value chain. We are well-versed at reaching current customers and prospective targets alike - essential to get a "full market" view.
It's also imperative that the data we collect is of the highest quality – whether through online, telephone or face-to-face interviews. Below are some examples of the target audiences we can help you to access in the chemical market:
It's also imperative that the data we collect is of the highest quality – whether through online, telephone or face-to-face interviews. Below are some examples of the target audiences we can help you to access in the chemical market:
Buyers and specifiers
Predictably the most important group of respondents we speak to in the chemical industry are those people who make decisions. We know how to connect with people who choose equipment and supplies. These include technical personnel, procurement, health and safety and senior management. They may be based in head offices, on oil rigs, and in temporary offices in far-flung regions. The interviews are usually by telephone and sometimes online.
Distributors & the channel
Distributors and merchants have become vitally important in the distribution of chemicals. They frequently figure in our research as they play a key role in moving chemicals to small and medium-size companies. The telephone is the main means of carrying out interviews with this group.
Manual workers
There are occasions when it is essential to obtain the views of people on the ground who do the job. They know whether products work. They may not buy them, but they certainly influence whether they are purchased and used – or not. Getting through to this group of respondents is never easy because they are not sat in an office. We use the phone and where necessary to self-completion questionnaires. Sometimes we meet them on the ground with a clipboard in our hands.
Senior decision makers
Directors, VPs and owners of companies may not often order products themselves, but they certainly influence the purchase, especially when it comes to expensive and strategically important supplies. Getting through to these people isn’t easy but it is possible using the right approach. Telephone engagement is the main means of interviewing this group.
Our Experience in Chemicals
We’ve conducted hundreds of research and insight studies across the chemicals industry – from commodities to specialty chemicals and from gases to the packages that contain them. Please click the link below to view this experience in more detail.
Get in touch with our local teams to learn more about our capabilities in chemical market research
Clients We've Helped in the Chemical Industry
