Construction Market Research

Challenge

A manufacturer of pre-cast concrete required a comprehensive opportunity assessment to inform its market expansion strategy.

Solution

The aims of our research program were:

• Calculating the total addressable market, indicating the potential for our Client;
• Obtaining a deep understanding of market needs and purchase drivers, to help our Client position its brand for success;
• Mapping the competitive landscape to arm sales teams with valuable insights;
• Establishing market drivers and trends to better prepare our Client for emerging challenges and opportunities.

The research method comprised a mix of primary and secondary research and included the views of multiple audiences (customers, market experts and our Client’s employees), to ensure a 360 degree assessment and robust triangulation of the market size.

Challenge

An American manufacturer of siding was looking for a deep understanding of the path-to-purchase, to better focus its resources across the many different stakeholders that influence the choice of siding.

Solution

Our research program comprised a comprehensive assessment of the buyer journey for numerous audiences: Specifiers (Architects, Designers), Developers (Property Development Companies), Builders (General Contractors, Construction Contractors, Home Builders), Installers (Siding Contractors, Home Improvement Contractors), Distributors / Dealers, and Residential Homeowners.

The various audiences were surveyed via a mix of telephone and online interviews, allowing for both depth and quantifiable insights.

Challenge

A global, diversified products manufacturer required an annual tracker of its brand performance spanning tools, equipment and home products for commercial and residential audiences. This comprised measuring the health of 10 of its flagship brands relative to tens of competing brands, across over 10 countries, every year.

Solution

Our quantitative research program continues after many years. The ongoing study seeks the views of thousands of specialized trades, other construction professionals, and consumers. The findings empower the C-suite, brand heads and regional leads around the world, and have also informed shareholder presentations.

Challenge

A multinational manufacturer of adhesive technologies required an assessment of a new product opportunity across key international markets. The new solution for plumbing and pipefitting professionals would result in substantial performance and productivity gains. The voice of the customer was required to identify market interest, adoption and revenue potential.

Solution

Our research program was grounded in an upfront qualitative phase to explore the perceptions of the concept, enabling our Client to refine and enhance the value proposition prior to the quantitative validation stage. We then tested the concept via an online survey to measure appetite for the new solution, switching intent, and the optimal price point.