The Importance of the Value Equivalence Line
...price. It is just possible that the promotions supporting company 4 haven’t communicated the true benefits of the company and…
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Do Emotions Play a Part in Business-to-Business Decision Making?
...are based on a whole range of inputs including advertising, communications and experience. Perceptions that drive emotions come from anecdotes…
Focus Groups
...be necessary if there is a… Concept which needs exploring with the stimulus of other parties Problem requiring analysis from…
How Is Strategy Developed and Where Does Market Research Fit In?
...for companies to employ both deliberate and emergent strategies. Companies often develop a combination of the two. Deliberate strategies give…
A Brief Look at Some of the Most Important Recent Data Breaches
...brought against the company. Further information: https://www.darkreading.com/breaches/3-takeaways-from-the-first-american-financial-breach/a/d-id/1335278 https://www.consumersafetyguide.com/news/first-american-title-company-responsible-for-security-breach/ https://www.beasleyallen.com/news/application-flaw-exposed-first-american-financial-consumer-data/ Contact Us > To learn more about our full range…
Pricing Strategy Research – What Do Our Customers Value?
...high relative to the perceived benefits, then quite clearly they will lose out to the competition. Equally, if the price…
Beyond Customer Satisfaction
...organisation itself – become “commoditised”. The essence of a commodity is that it is readily interchangeable with other similar commodities.…
Market Research Company in Singapore
...and knowledgeable research teams offer insight and analysis for both Singapore based clients and for many of the world’s largest…
Product Development: What You Want, Baby I Got It
...desirable, distinctive and defensible. A marketing strategy should look for opportunities to augment the product (or service) in order to…