Beyond Customer Satisfaction
...organisation itself – become “commoditised”. The essence of a commodity is that it is readily interchangeable with other similar commodities.…
...organisation itself – become “commoditised”. The essence of a commodity is that it is readily interchangeable with other similar commodities.…
...it is often hard for companies to use this critical information source. Contact Us > To find out more about…
...avoid differences being due to the margin of error from too small a sample size. Benchmark against best-in-class: Richer insights…
...customer experience, these webinars offer the very best advice and tips to help grow and improve your business. Stay tuned…
...we may find directories online which provide excellent sample frames. We can certainly learn a lot about products and competitors…
...the competition is fierce and fast-moving, not to mention fragmented. It is, therefore, crucial to have a detailed picture of…
In 1998, in Manchester, England, market researchers Paul and Nick Hague were arguing over what it must be like to…
No company has the resources to successfully satisfy every potential target market. Careful and considered customer segmentation is crucial to…
...Post (2012, April 11). Coke Machine Takes Hugs Instead Of Money. Retrieved from http://www.huffingtonpost.com/2012/04/11/hug-coke-machine_n_1418383.html 6Lallanilla, M. (2012, December 20). Happiest…