Market Research Company in Singapore
...and knowledgeable research teams offer insight and analysis for both Singapore based clients and for many of the world’s largest…
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Product Development: What You Want, Baby I Got It
...desirable, distinctive and defensible. A marketing strategy should look for opportunities to augment the product (or service) in order to…
Beyond Customer Satisfaction
...organisation itself – become “commoditised”. The essence of a commodity is that it is readily interchangeable with other similar commodities.…
From Good To Great – Best Practices In Benchmarking
...avoid differences being due to the margin of error from too small a sample size. Benchmark against best-in-class: Richer insights…
The Importance of Compliance and Data Protection in Market Research
...collected, the importance of compliance and data protection has never been more important. Legal Compliance Compliance with data protection law…
China Market Research
...the competition is fierce and fast-moving, not to mention fragmented. It is, therefore, crucial to have a detailed picture of…
Segmentation: Are You My Type?
No company has the resources to successfully satisfy every potential target market. Careful and considered customer segmentation is crucial to…
Comparing Apples to Pommes: Understanding and Accounting for Cultural Bias in Global B2B Research
...Post (2012, April 11). Coke Machine Takes Hugs Instead Of Money. Retrieved from http://www.huffingtonpost.com/2012/04/11/hug-coke-machine_n_1418383.html 6Lallanilla, M. (2012, December 20). Happiest…
Market Research Company in Chicago
...well as for many of the world’s largest multinationals. Using the very latest market research tools and techniques, our consultants…