Beyond Customer Satisfaction
...organisation itself – become “commoditised”. The essence of a commodity is that it is readily interchangeable with other similar commodities.…
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Competitive News Feed Analysis: The B2B Buzz
...it is often hard for companies to use this critical information source. Contact Us > To find out more about…
From Good To Great – Best Practices In Benchmarking
...avoid differences being due to the margin of error from too small a sample size. Benchmark against best-in-class: Richer insights…
Webinars
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Secondary Research
...we may find directories online which provide excellent sample frames. We can certainly learn a lot about products and competitors…
China Market Research
...the competition is fierce and fast-moving, not to mention fragmented. It is, therefore, crucial to have a detailed picture of…
B2B International Story
In 1998, in Manchester, England, market researchers Paul and Nick Hague were arguing over what it must be like to…
Segmentation: Are You My Type?
No company has the resources to successfully satisfy every potential target market. Careful and considered customer segmentation is crucial to…
Comparing Apples to Pommes: Understanding and Accounting for Cultural Bias in Global B2B Research
...Post (2012, April 11). Coke Machine Takes Hugs Instead Of Money. Retrieved from http://www.huffingtonpost.com/2012/04/11/hug-coke-machine_n_1418383.html 6Lallanilla, M. (2012, December 20). Happiest…