How to Measure Sponsorship Effectiveness and ROI
...and communication teams in a company, the decision to sponsor, for example, an event at Ascot, a musical programme at…
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How to Meet the Emotional Needs of B2B Buyers
... This matrix comprises of four distinct quadrants that break down the complex decision-making needs of B2B buyers by rational…
Correspondence Analysis / Brand Mapping
...company is viewed as a brand compared to competitors. He carries out a survey in which people are asked to…
Sharpening The Distributor Network
...course relative sales performance may not tell the whole story. Distributors live in a competitive environment and some may suffer…
The Importance of Active Listening in Business Communication and Market Research
...that we communicate and actively listen. Active listening skills Active listening skills takes into consideration the three key forms of…
Engineering Market Research
...spanning the manufacturing of components and OEM assembly, through to maintaining machines and equipment after they are sold, so it…
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Key Discussion Points From the Recent Tea Break Talks Webinar With LinkedIn and Merkle B2B
...coming out of this ahead of the competition is in developing a better and deeper understanding of a company’s markets…
Why B2B Companies Should Consider Their Brand Personality
...of a company, supporting sales and renewals and providing further financial benefits through brand licensing, franchising, etc. For this reason,…
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B2B International is the largest B2B market research company in the world. We provide tailored business solutions for our clients…