How to Meet the Emotional Needs of B2B Buyers
... This matrix comprises of four distinct quadrants that break down the complex decision-making needs of B2B buyers by rational…
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How to Measure Sponsorship Effectiveness and ROI
...and communication teams in a company, the decision to sponsor, for example, an event at Ascot, a musical programme at…
Correspondence Analysis / Brand Mapping
...company is viewed as a brand compared to competitors. He carries out a survey in which people are asked to…
The Importance of Active Listening in Business Communication and Market Research
...that we communicate and actively listen. Active listening skills Active listening skills takes into consideration the three key forms of…
Sharpening The Distributor Network
...course relative sales performance may not tell the whole story. Distributors live in a competitive environment and some may suffer…
Key Discussion Points From the Recent Tea Break Talks Webinar With LinkedIn and Merkle B2B
...coming out of this ahead of the competition is in developing a better and deeper understanding of a company’s markets…
Engineering Market Research
...spanning the manufacturing of components and OEM assembly, through to maintaining machines and equipment after they are sold, so it…
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Why Clients Use B2B International
B2B International is the largest B2B market research company in the world. We provide tailored business solutions for our clients…
Communicate Effectively If You Want High Employee Engagement
...committed to the company Robinson (2004) and Penna (2007) expand on this with their model of the drivers of employee…