...experience of how b2b marketing within the digital space has evolved makes for an insightful episode… Key Discussion Points Include: The importance of emotional engagement in B2B Integrated experiences in......
...capitalize on and some businesses will look to develop revenue streams in new markets to offset the impact of contraction in the economy but identifying and assessing these is not......
...In this third episode, Nick Hague; host of the B2B Insights Podcast, is joined by Benoit Soucaret; CXO at Merkle. Benoit is a true expert when it comes to creating......
...superior experiences to drive brand awareness, increase customer loyalty, and keep internal employees satisfied. This brand-new podcast series explores how technology powers these experiences in B2B both now and in......
...really does lend itself to a truly insightful discussion… #2: Tejal Patel, Cisco In this second episode, Nick Hague; host of B2B Insights Podcast, is joined by Tejal Patel;......
...looking at their confidence in the UK economy, their biggest concerns affecting businesses, and how concerned they are with socio-political topics. [Click image to enlarge] Interested in learning more? dentsu’s......
We recently ran a comprehensive survey with our parent company dentsu to understand consumer sentiment in the UK. The insights from this survey were also distilled to understand how business......
...and identifying what needs to be improved. The final 3 steps are more strategic, i.e., designing and implementing the ideal ‘future state’ of the customer experience. Introspect The fourth......
...businesses. To view the interactive PDF in full-screen mode, click here to open in a new window. Readers of this article also viewed: Brand Measurement and Benchmarking: Laying......
