What is CATI?
CATI stands for Computer Assisted Telephone Interviewing. Just as computers have replaced the clipboard and questionnaire in face-to-face fieldwork, CATI…
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B2B Marketing Survey
In the summer of 2014, 226 business-to-business marketers took part in a survey commissioned by B2B International across North America…
Chemical Market Research
The chemical industry is one of the largest verticals in the world, comprising a small number of very large players…
Five Golden Rules for Keeping Employees Happy
Communicate company goals and objectives Staff want to feel part of their organisation. They want to feel that they…
German “Mittelstand” is back
91% of companies still plan new investments in 2015 German Mittelstand companies, the backbone of the German economy, are waking…
Automotive Market Research
The automotive industry is becoming more and more competitive, characterised by increasing globalisation, industry consolidation, diminishing margins and excessive capacity.…
How do you choose a sample in business-to-business markets?
...the companies in the population are not of equal size. Take for example the chemical industry. At one level there…
Work For Us
B2B International is a fast growing company with plenty of career advancement opportunities. We are always on the look out…
People Power – Your Company’s Best Kept Secret
...how unstoppable your company could be if everyone in your company is completely aligned with business strategy and goals and…