B2B Marketing Survey
In the summer of 2014, 226 business-to-business marketers took part in a survey commissioned by B2B International across North America…
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Chemicals Market Research
The chemical industry is one of the largest verticals in the world, comprising a small number of very large players…
What is CATI?
CATI stands for Computer Assisted Telephone Interviewing. Just as computers have replaced the clipboard and questionnaire in face-to-face fieldwork, CATI…
Five Golden Rules for Keeping Employees Happy
Communicate company goals and objectives Staff want to feel part of their organisation. They want to feel that they…
Automotive Market Research
The automotive industry is becoming more and more competitive, characterised by increasing globalisation, industry consolidation, diminishing margins and excessive capacity.…
Work For Us
B2B International is a fast growing company with plenty of career advancement opportunities. We are always on the look out…
How do you choose a sample in business-to-business markets?
...the companies in the population are not of equal size. Take for example the chemical industry. At one level there…
Is There Such a Thing as a Three Question Survey?
...you think company X could improve its products or services to a company like you?”. This is fair enough. However,…
B2B Insights Podcast #65: Common Myths and Misconceptions with Brand Research
...Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how…