...how unstoppable your company could be if everyone in your company is completely aligned with business strategy and goals and also on board with how they contribute to the success......
...you think company X could improve its products or services to a company like you?”. This is fair enough. However, there are a whole bunch of questions that still need......
...Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable. Key discussion points: Why brand......
...the companies in the population are not of equal size. Take for example the chemical industry. At one level there could be a small company employing one or two people......
...an efficient means of selling car parts to garages, tools to industry or components to electronic companies. They are inappropriate for selling complex industrial plant, computers or castings. If distributors......
...I think that the global nature of our company is relatively unique. There is only one other company that is truly global. Additionally, we are deeply integrated within the food......
...in a survey is not affected to a significant degree when comparing surveys taken on smartphones and computers.11 An important difference, however, is the time taken to complete surveys: The......
...desirable, distinctive and defensible. A marketing strategy should look for opportunities to augment the product (or service) in order to further distinguish the company from the competition, to find new......
...If a company is entering a new market, where common sense and observation tells us the market is huge in size, there may be little point in spending lots of......
Why Is It Important to Have High Staff Engagement and Maximise Morale in the Workplace? B2B companies are becoming more crowded and commoditised across the board, often advertising similar job......
