How do you choose a sample in business-to-business markets?
...the companies in the population are not of equal size. Take for example the chemical industry. At one level there…
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Is There Such a Thing as a Three Question Survey?
...you think company X could improve its products or services to a company like you?”. This is fair enough. However,…
Is Michael Porter Wrong?
...be a good thing. But, surely this doesn’t mean that all companies with a low cost position will do well…
Growth Strategy: Up, Up and Away
...a company that was comfortable selling its products to everyone and anyone may begin to review its strategic options. Igor…
Creating and Understanding Employee Personas to Drive Productivity in the Workplace
Why Is It Important to Have High Staff Engagement and Maximise Morale in the Workplace? B2B companies are becoming more…
The Failings Of B2B Customer Experience
...commitment is hitting a high note in the companies we interviewed. It seems that the beating hearts of companies want…
The Fastest Horses in the Race
...populated with small companies. We can also see that retail and wholesale companies are ranked second and third in terms…
A Problem Defined is a Problem Half Solved
...If a company is entering a new market, where common sense and observation tells us the market is huge in…
Compound Growth Calculator
Use our compound growth rate calculator to work out the likely growth rate of your business or marketplace over different…
Pricing Strategy: Name Your Price
A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. It is somewhat surprising therefore, that…