...Complex Buyer Decisions B2B buyer decisions are far more complex more than consumer choices. B2B International CEO Matthew Harrison notes that decision units comprise many experts, whose business accountability......
...commitment is hitting a high note in the companies we interviewed. It seems that the beating hearts of companies want to deliver great customer experience but find it difficult to......
...in a survey is not affected to a significant degree when comparing surveys taken on smartphones and computers.11 An important difference, however, is the time taken to complete surveys: The......
...2014). The ranking includes private as well as publicly traded companies. To make the list, companies need to meet the following two requirements: The company is independent instead of a......
...your brand to success Far too many companies have product labels which they think are brands. However, a brand is something people ask for by name. A brand stands for......
...If a company is entering a new market, where common sense and observation tells us the market is huge in size, there may be little point in spending lots of......
...Network’s B2B practice and is yet another example of the company’s Integrated By Design philosophy. Read the full press release here. For more information please visit www.merkleb2b.com. Contact Us >......
...organisation itself – become “commoditised”. The essence of a commodity is that it is readily interchangeable with other similar commodities. Therefore the logical consequence of this process is that communicating......
Why Is It Important to Have High Staff Engagement and Maximise Morale in the Workplace? B2B companies are becoming more crowded and commoditised across the board, often advertising similar job......
...and ‘partnership’ are key needs, and usually they are insufficiently met. Be a storyteller In looking for outcomes, business-to-business customers require a compelling, complex and multifaceted proposition comprising features,.....
