...academics in the pursuit of uncovering contrarian insights to help B2B marketers gain a competitive edge. Key discussion points include: Why maximizing reach is more impactful than maximizing frequency when......
...Hague is joined by Byron Sharp, Professor of Marketing Science and Director at the Ehrenberg-Bass Institute, the world’s largest center for research into marketing. Byron is considered one of the......
...2023 B2B Superpowers Index is the largest global B2B tracker of its kind. In this episode, Oliver and Simi explore the key insights from the latest wave of the research......
...our clients in the engineering space asked the killer questions from the typing tool of each potential customer via a mini survey. When the prospect submitted an inquiry through our......
Millennials now make up 49% of B2B decision-makers, an increase of 17% year-on-year, and the number of Gen Zs influencing buying decisions is also on the rise. The rate at......
...Simi Dhawan In the fourth and final episode of the series, Nick Hague is joined by two B2B International colleagues, Oliver Truman and Simi Dhawan. Since 2019, B2B International and......
...customer experience is an unmet need for buyers in the engineering sector. Given the technical nature of engineering buyer journeys and the complex decision-making unit involved, it is understandable why......
...at what drives competitive advantage in the B2B world in 2023, what has changed in the last 12 months, and outlines what matters most to B2B buyers today. It is......
...benefits of successfully delivering against these needs to help B2B financial services brands create commercially powerful brand experiences. View infographic > View the other infographics in the industry series:......
...benefits of successfully delivering against these needs to help B2B professional services brands create commercially powerful brand experiences. View infographic > View the other infographics in the industry series:......
