How to Determine the Strength of Your B2B Brand
...businesses. To view the interactive PDF in full-screen mode, click here to open in a new window. Readers of this article also viewed: Brand Measurement and Benchmarking: Laying......
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Brand Measurement and Benchmarking: Laying the Foundations for Building Stronger B2B Brands
...emotionally engaging experiences Given the importance of emotional engagement and mental availability in building strong B2B brands, it’s no surprise that brand building and positioning emerged as the number one......
B2B Blog entry
Three Insight-Driven Ways to Future-Proof Your B2B Customer Experience
...– including advertising and marketing efforts, PR, etc. – through to the touchpoints associated with usage e.g., sales reps, accounts teams, support services, complaints handling, etc. It should also extend......
2023 B2B Market Monitor
B2B marketing is an exciting place to be in 2023. Rising expectations, advances in technology and shifts in the decision-making unit mean a B2B marketer’s job is now more complex,......
B2B Blog entry
B2B Insights Podcast: A Practical Guide to Delivering Exceptional B2B CX
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to......
B2B Blog entry
B2B Insights Podcast: How To Build B2B Technology Brands That Shine
...LinkedIn for just over a year, having spent the previous 15 years at Google in various positions. Following the recent launch of LinkedIn’s 8th Annual Technology Buying Report, Brand to......
B2B Blog entry
Building Value-Driven Brand Experiences Podcast Series #1: Richard Shotton
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to......
