Using Spend and Strategic Importance to Distill Complex Buyer Decisions
...Complex Buyer Decisions B2B buyer decisions are far more complex more than consumer choices. B2B International CEO Matthew Harrison…
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7 Tips for Keeping Your Path-To-Purchase Research on the Right Track
...than the competition and to build a competitive edge. The importance of digital in the early stages of b2b purchasing…
Managing Distributors in B2B Marketing
...an efficient means of selling car parts to garages, tools to industry or components to electronic companies. They are inappropriate…
Join Us as We Become a Merkle B2B Company – B2B Like Never Before
...Network’s B2B practice and is yet another example of the company’s Integrated By Design philosophy. Read the full press release…
The Fastest Growing Companies in Germany Have Been Revealed
...2014). The ranking includes private as well as publicly traded companies. To make the list, companies need to meet the…
Brand Strategy Research and Architecture
...your brand to success Far too many companies have product labels which they think are brands. However, a brand is…
Pricing Strategy: Name Your Price
A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. It is somewhat surprising therefore, that…
Driving Commercially Powerful Brand Experiences in Financial Services
...Driving Commercially Powerful Brand Experiences in Technology Driving Commercially Powerful Brand Experiences in Professional Services Driving Commercially Powerful Brand Experiences…
Brand Trust and Loyalty in B2B Companies
...can offer to ease that pain. Trust comprises 3 core components: Process-based trust – centred on the exchange between individual…