Managing Distributors in B2B Marketing
...an efficient means of selling car parts to garages, tools to industry or components to electronic companies. They are inappropriate…
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The Fastest Growing Companies in Germany Have Been Revealed
...2014). The ranking includes private as well as publicly traded companies. To make the list, companies need to meet the…
Brand Strategy Research and Architecture
...your brand to success Far too many companies have product labels which they think are brands. However, a brand is…
7 Tips for Keeping Your Path-To-Purchase Research on the Right Track
...than the competition and to build a competitive edge. The importance of digital in the early stages of b2b purchasing…
Using Spend and Strategic Importance to Distill Complex Buyer Decisions
...Complex Buyer Decisions B2B buyer decisions are far more complex more than consumer choices. B2B International CEO Matthew Harrison…
The Failings Of B2B Customer Experience
...commitment is hitting a high note in the companies we interviewed. It seems that the beating hearts of companies want…
Pricing Strategy: Name Your Price
A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. It is somewhat surprising therefore, that…
Driving Commercially Powerful Brand Experiences in Financial Services
...Driving Commercially Powerful Brand Experiences in Technology Driving Commercially Powerful Brand Experiences in Professional Services Driving Commercially Powerful Brand Experiences…
Brand Trust and Loyalty in B2B Companies
...can offer to ease that pain. Trust comprises 3 core components: Process-based trust – centred on the exchange between individual…