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Managing Distributors in B2B Marketing
...an efficient means of selling car parts to garages, tools to industry or components to electronic companies. They are inappropriate for selling complex industrial plant, computers or castings. If distributors......
About B2B International
B2B International Story
In 1998, in Manchester, England, market researchers Paul and Nick Hague were arguing over what it must be like to make big decisions for a company that sells to other......
Segmentation: Are You My Type?
No company has the resources to successfully satisfy every potential target market. Careful and considered customer segmentation is crucial to success. Around one half of all business-to-business companies make a......