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Pricing Strategy: Name Your Price

A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. It is somewhat surprising therefore, that only one in ten of all business-to-business companies has a......

About B2B International

B2B International Story

In 1998, in Manchester, England, market researchers Paul and Nick Hague were arguing over what it must be like to make big decisions for a company that sells to other......

B2B Blog entry

Brand Trust and Loyalty in B2B Companies

...can offer to ease that pain. Trust comprises 3 core components: Process-based trust – centred on the exchange between individual and organization; Institutional-based trust – the trustworthiness and credibility of......