Driving Commercially Powerful Brand Experiences in Manufacturing
...what drives competitive advantage in the B2B world in 2023, what has changed in the last 12 months, and outlines what matters most to B2B buyers today. It is the......
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B2B Blog entry
3 Things to Consider When Building Successful and Profitable Customer Experiences
...great customer experience may not immediately translate into visible dividends. For example, a well-thought-out customer experience initiative may fail in its execution if frontline employees are not adequately trained or......
B2B Blog entry
World’s Greatest Business Thinkers Podcast Series #1: Celine Schillinger
...How inequalities negatively impact the workplace and leadership The importance of digital and social networks in modern day organizations The concept of community leadership and how to embed it in......
B2B Blog entry
World’s Greatest Business Thinkers Podcast Series #2: Wendy Smith & Marianne Lewis
...the top. Subscribe today for your dose of exclusive insights from the B2B market experts. The bar for success in today’s dynamic business environment is higher than it’s ever......
B2B Blog entry
5 Areas Where AI Will Improve Customer Experience
The AI revolution is fast approaching. While still in their early days, innovations such as generative AI are already showing promise for marketing and market research. But how will AI......
B2B Blog entry
World’s Greatest Business Thinkers Podcast Series #3: Amy Edmondson
...the top. Subscribe today for your dose of exclusive insights from the B2B market experts. The bar for success in today’s dynamic business environment is higher than it’s ever......
B2B Blog entry
Learning from the Voice of Future MBA Graduates
.../ customers). Students also indicated that culture of the organization was important, including illustrating inclusivity (DEI) and efforts towards sustainability. Treatment of employees including work-life balance and tone (e.g., how......
B2B Blog entry
World’s Greatest Business Thinkers Podcast Series #4: Kirstin Ferguson
...advice from this book are what Nick and Kirstin dive into in this episode. If you want to learn what it takes to become an effective leader in today’s world,......
Being a Force for Good Is Just Good Business: How Sustainability Can Lead To Profitability
...future. In our latest report, you’ll learn why sustainability is an important growth driver in the B2B sector and the specific ESG-related purchase decision drivers that matter most to buyers,......
