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Taking an ‘Agile’ Approach to Product Development
...more Agile ways of working are clear. It allows large companies to respond to change and deliver products much faster.…
The Questionnaire In Postal Research
...not be present when the questionnaire is being completed, the researcher must be able to imagine the difficulties the respondent…
B2B Marketing Strategies in Developed & Developing Countries
...strategy. In developed markets, the picture is far less clear, with customers generally more demanding and high-quality competition more prevalent.…
CHAID Analysis
...as well as categorical questions (e.g. company demographics). CHAID can only be performed if variables produce a statistically significant split…
What’s the difference between consumer and business-to-business research?
...the consumer millions. B2b markets are also frequently variable and made up of companies in different industries and with huge…
Construction Market Research
...a competitive sector that is increasingly prone to consolidation. This background makes the specialist construction market research we carry out…
New Horizons: B2B CMO Guide to Navigating Complexity
...survey from the perspective of B2B CMOs. Compiled by B2B specialists at Merkle (a dentsu company), it aims to identify…
The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b…