B2B Marketing Strategies in Developed & Developing Countries
...strategy. In developed markets, the picture is far less clear, with customers generally more demanding and high-quality competition more prevalent.…
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Meet Our Leaders: Part 1
...be complacent in this industry! Which personal achievement are you most proud of? It has to be growing the company…
Zero Moment Of Truth (ZMOT) – The Significance For B2B Marketers
...of the mouse takes us to comparison websites, company websites, blogs and reviews. It provides us with the quickest and…
CHAID Analysis
...as well as categorical questions (e.g. company demographics). CHAID can only be performed if variables produce a statistically significant split…
Apples And Brand Health
...the 1500 participants completed a food frequency questionnaire to help the researchers understand how apples affected their mortality. There is…
B2B Digital Transformation: Creating Digital Experiences for Today’s Decision-Makers
...by US companies1. But change was already coming, long before the effects of the pandemic took hold. A growing generation…
Does Sustainability Pay Off?
...manifold, spanning from companies increasingly publicising their social and environmental performance, setting emissions reduction targets, and incorporating their commitment to…
COVID-19: Digital Challenges for Businesses – Slow Networks and Productivity Issues Emerge as Top Tech Troubles
...31% of firms facing IT challenges reported lacking appropriate communications and collaboration tools. This includes technologies such as remote file…
Construction Market Research
...a competitive sector that is increasingly prone to consolidation. This background makes the specialist construction market research we carry out…